Wave.video is better for established marketing teams and agencies needing comprehensive video marketing solutions with superior customization options and extensive hosting features. Wave.video delivers a complete ecosystem for the full video lifecycle from creation to distribution, stronger branding capabilities, and superior stock assets (200 million vs InVideo’s 1 million). InVideo offers better value for beginners and individual content creators with more affordable pricing ($15/month vs Wave.video’s $24/month), AI-powered editing tools, and a more intuitive interface for quick social media content creation.
Understanding These Video Makers in 2025
Wave.video has positioned itself as a premium video marketing solution for businesses and agencies. The platform focuses on delivering comprehensive tools for the entire video content lifecycle from creation through distribution.
InVideo targets a broader audience with its accessible interface and AI-powered features. The software emphasizes quick video creation with minimal learning curve for content creators and marketers.
The fundamental choice comes down to your marketing needs and team structure. Wave.video excels for established marketing departments needing robust branding and distribution tools, while InVideo provides better value for individuals and small teams creating regular social content.
Your budget considerations will significantly impact this decision. InVideo offers more affordable pricing with its Business plan starting at $15/month (billed annually), while Wave.video’s Creator plan starts at $24/month (billed annually).
Core Strengths and Target Users
Wave.video excels in providing comprehensive video marketing solutions for medium to large businesses. The platform delivers extensive customization options that marketing teams leverage for consistent brand messaging across campaigns.
InVideo dominates in accessibility and AI-powered creation tools. The system offers an intuitive interface that helps marketers and content creators produce videos quickly without extensive editing experience.
The ideal user profile differs significantly between platforms. Wave.video targets established marketing teams and agencies managing multiple clients, while InVideo appeals more to individual content creators, social media managers, and small businesses.
Marketing campaign complexity often determines the better choice. Wave.video handles sophisticated, brand-consistent marketing campaigns more effectively, while InVideo excels at producing quick, engaging social media content.
User Interface and Ease of Use
InVideo provides a more intuitive interface for beginners with its drag-and-drop editor. The platform emphasizes simplicity with a clean layout that new users can navigate without extensive training.
Wave.video offers a straightforward but slightly more complex interface. The system includes more features and customization options that create a steeper initial learning curve but provide greater control.
The template customization experience differs dramatically between platforms. Wave.video earns a 5.0/5 rating for template customization ease compared to InVideo’s 2.0/5, indicating significantly better flexibility in adapting templates to specific needs.
Navigation efficiency varies between tools. InVideo focuses on streamlined workflows for quick video creation, while Wave.video organizes its more extensive feature set in a comprehensive dashboard.
The learning curve represents a key differentiator for new users. InVideo users typically become productive faster, while Wave.video requires more initial investment in learning but offers greater capabilities once mastered.
| Feature | Wave.video | InVideo |
|---|---|---|
| Starting Price | $24/month (billed yearly) | $15/month (billed yearly) |
| Free Plan | Available with limitations | Available with limitations |
| Primary Strength | Comprehensive marketing solution | User-friendly AI-powered creation |
| Target Users | Medium-large businesses, agencies | Content creators, small businesses |
| Stock Assets | 200 million | 1 million |
| Templates | 1000+ | 6000+ |
| Template Customization | 5.0/5 rating | 2.0/5 rating |
| Video Formats | 33 formats with instant resizing | Multiple formats supported |
| Branding Features | Multiple custom branding sets | Basic branding options |
| Video Hosting | Advanced hosting solution | Basic hosting |
| Password Protection | Available | Not available |
| Landing Pages | Auto-generated video landing pages | Not available |
| Content Calendar | 365 days of content ideas | Limited (5 days available) |
| File Organization | Advanced folder system | Basic organization |
| Live Streaming | Dedicated live streaming features | No live streaming features |
| AI Capabilities | Basic AI features | Advanced AI-powered tools |
| Collaboration | Team features for agencies | Basic collaboration |
| Export Quality | Up to 1080p | Up to 1080p |
| Customer Support | Highly rated | Highly rated |
| Learning Curve | Moderate | Gentle |
| Mobile Optimization | Strong | Strong |
Video Creation Capabilities
Wave.video provides superior stock assets with access to 200 million video clips, images, and audio files. This extensive library dwarfs InVideo’s collection of 1 million assets, giving marketers more creative options.
InVideo offers more templates with over 6,000 pre-designed options compared to Wave.video’s 1,000+. This larger template library provides more starting points for various marketing needs.
The template quality and customization capabilities favor different use cases. Wave.video excels in template customization with its 5.0/5 rating, while InVideo offers more templates but with less flexibility (2.0/5 rating).
Video format support represents a significant advantage for Wave.video. The platform supports 33 different video formats with instant resizing capabilities, making it ideal for cross-platform marketing campaigns.
The editing tools differ in focus and sophistication. Wave.video provides more comprehensive editing capabilities with transformable video layouts, while InVideo emphasizes AI-powered tools that speed up the creation process.
| Video Creation Feature | Wave.video | InVideo |
|---|---|---|
| Stock Assets | 200 million | 1 million |
| Templates | 1000+ | 6000+ |
| Template Customization | 5.0/5 rating | 2.0/5 rating |
| Video Formats | 33 with instant resizing | Multiple formats |
| Editing Approach | Comprehensive tools | AI-assisted creation |
Branding and Marketing Features
Wave.video excels in branding capabilities with support for multiple custom branding sets. The platform allows marketing teams to create and save multiple brand kits for different clients or campaigns, streamlining consistent branding.
InVideo offers basic branding options that work well for individual creators. The system allows for logo placement and color customization but lacks the multi-brand management capabilities of Wave.video.
The content calendar functionality creates a significant advantage for Wave.video. The platform provides 365 days of content ideas with ready-to-use templates, while InVideo offers only 5 days of content suggestions.
Video hosting capabilities differ dramatically between platforms. Wave.video includes advanced hosting solutions with embedding options and ad-free playback, while InVideo offers more basic hosting features.
The landing page generation feature exists only in Wave.video. The platform automatically creates stylish video landing pages for every video, providing additional marketing assets that InVideo doesn’t offer.
Distribution and Sharing Capabilities
Wave.video provides superior distribution tools with its comprehensive hosting solution. The platform enables seamless embedding on websites, blogs, and landing pages with professional playback features.
InVideo focuses more on social media sharing capabilities. The system makes it easy to share videos directly to various social platforms with optimized formats.
The password protection feature exists only in Wave.video. This capability allows marketing teams to share videos privately with clients or team members before public release.
Video landing pages represent a unique Wave.video feature for content repurposing. These auto-generated pages provide additional marketing assets from each video created.
The embedding options favor different use cases. Wave.video offers more sophisticated embedding with customization options, while InVideo provides simpler embedding that works well for basic needs.
| Distribution Feature | Wave.video | InVideo |
|---|---|---|
| Hosting Solution | Advanced | Basic |
| Social Sharing | Comprehensive | Excellent |
| Password Protection | Available | Not available |
| Landing Pages | Auto-generated | Not available |
| Embedding Options | Advanced | Basic |
Specialized Features and Unique Capabilities
Live streaming features exist exclusively in Wave.video. The platform offers dedicated tools for multi-streaming, video recording, and webcam testing that benefit marketers focusing on live content.
AI capabilities differ in implementation between platforms. InVideo emphasizes AI-powered creation tools including script generation and automated editing, while Wave.video offers more limited AI features.
The automatic captioning functionality appears in both platforms. Both tools provide caption generation to improve accessibility and engagement, particularly for social media videos.
File organization systems vary in sophistication. Wave.video offers a more robust folder system for organizing projects by team members, clients, or campaigns, while InVideo provides more basic organization options.
The content idea generation approach differs significantly. Wave.video’s 365-day content calendar provides ongoing inspiration, while InVideo offers fewer content suggestions but stronger AI tools for content creation.
Pricing and Value Comparison
InVideo offers more affordable pricing with plans starting at $15/month for the Business plan (billed annually). This pricing makes it accessible for individual creators and small businesses with limited budgets.
Wave.video commands higher pricing with plans starting at $24/month for the Creator plan (billed annually). This premium pricing reflects its more comprehensive feature set for marketing teams.
The free plan limitations differ between platforms. Both offer free options with restrictions, but InVideo’s free plan allows for more video creation (60 videos per month) compared to Wave.video’s more limited free tier.
Feature accessibility across plans creates different value equations. Wave.video includes more advanced features in its base plans, while InVideo reserves some capabilities for higher tiers.
The overall value proposition depends on specific marketing needs. InVideo delivers better value for individual creators and social media content, while Wave.video provides superior value for comprehensive marketing campaigns and team environments.
| Pricing Factor | Wave.video | InVideo |
|---|---|---|
| Starting Price | $24/month (annual) | $15/month (annual) |
| Free Plan | Available with limitations | Available with limitations |
| Free Plan Video Limit | Limited minutes | 60 videos per month |
| Feature Distribution | More features in base plans | Some features in higher tiers |
| Value For Teams | Excellent | Good |
My Opinion on These Video Makers
After thoroughly analyzing Wave.video and InVideo’s features, capabilities, and user experiences in 2025, I believe both platforms offer compelling options for different marketing needs. The choice depends primarily on your team structure, marketing goals, and budget constraints.
Wave.video delivers superior value for established marketing teams and agencies managing multiple brands or clients. The platform’s comprehensive approach to the entire video lifecycle, from creation through distribution, creates a complete ecosystem for video marketing.
InVideo provides exceptional value for individual creators, small businesses, and social media managers needing to produce engaging content quickly. The platform’s intuitive interface, AI-powered tools, and affordable pricing make it accessible for those without extensive video editing experience.
The deciding factor comes down to your specific marketing requirements. If you need comprehensive branding capabilities, advanced hosting, and superior customization for sophisticated marketing campaigns, Wave.video justifies its higher price. If you prioritize quick creation, affordability, and social media optimization, InVideo offers the better solution.
Budget considerations will naturally influence many decisions. InVideo’s more affordable pricing ($15/month vs Wave.video’s $24/month) creates a significant advantage for cost-conscious marketers, especially those just beginning to incorporate video into their strategy.
Frequently Asked Questions
Q: Which platform offers better value for small businesses with limited budgets?
A: InVideo offers better value for small businesses with limited budgets due to its more affordable pricing structure. The Business plan starts at $15/month (billed annually) compared to Wave.video’s Creator plan at $24/month. InVideo also provides a more generous free plan allowing up to 60 videos per month with basic features. For businesses just starting with video marketing, InVideo’s intuitive interface and AI-powered tools help create professional-looking videos quickly without requiring extensive editing experience or training. The platform’s 6,000+ templates also provide more starting points for various marketing needs, making it easier to produce content with minimal investment.
Q: How do the stock assets compare between Wave.video and InVideo?
A: Wave.video significantly outperforms InVideo in stock asset availability with access to 200 million video clips, images, and audio files compared to InVideo’s 1 million assets. This massive difference gives Wave.video users substantially more creative options when creating videos. The larger library makes it easier to find specific visuals that match brand aesthetics or campaign themes without requiring additional stock subscriptions. However, InVideo compensates somewhat with its larger template library (6,000+ vs Wave.video’s 1,000+), which provides more pre-designed starting points. For marketers who prioritize having extensive stock options without additional subscriptions, Wave.video offers a clear advantage in this area.
Q: Which platform is better for creating videos across multiple social media platforms?
A: Wave.video holds an advantage for cross-platform social media content with its support for 33 different video formats and instant resizing capabilities. The platform allows marketers to quickly adapt a single video to various platform requirements (landscape, vertical, square, etc.) without recreating content. This feature saves significant time for marketing teams managing multiple social channels. While InVideo also supports multiple formats, Wave.video’s instant resizing functionality and format-specific optimizations create a more streamlined workflow for cross-platform campaigns. For marketing teams that regularly publish across multiple platforms with different format requirements, Wave.video’s capabilities provide substantial efficiency improvements.
Q: How do the collaboration features compare for marketing teams?
A: Wave.video offers superior collaboration features for marketing teams and agencies with its advanced file organization system and multi-brand management capabilities. The platform allows teams to organize projects into folders by team members, clients, campaigns, or dates, creating a more structured workflow. Wave.video also supports multiple branding sets, enabling agencies to maintain separate brand assets for different clients. InVideo provides basic collaboration features that work well for smaller teams but lacks the organizational depth of Wave.video. For marketing departments or agencies managing multiple clients or campaigns simultaneously, Wave.video’s team-oriented features create a more efficient collaborative environment.
Q: Which platform has better AI capabilities for video creation?
A: InVideo provides more advanced AI-powered creation tools compared to Wave.video. The platform offers AI script generation, automated editing suggestions, and other intelligent features that speed up the video creation process. These AI capabilities particularly benefit marketers without extensive editing experience by simplifying complex tasks. While Wave.video incorporates some AI features, they’re less central to the platform’s functionality. For marketers who prioritize AI assistance to accelerate content creation or compensate for limited editing skills, InVideo offers the stronger AI toolset. This advantage helps explain why InVideo is often preferred by individual creators and small teams needing to produce content quickly.
Q: How do the hosting and distribution features compare?
A: Wave.video delivers significantly better hosting and distribution capabilities with its advanced hosting solution, video landing pages, and password protection features. The platform provides professional hosting with ad-free playback, customizable embedding options, and automatically generated video landing pages that InVideo doesn’t offer. Wave.video also includes password protection for sharing videos privately with clients or team members before public release. While InVideo offers basic hosting and sharing features, they lack the sophistication of Wave.video’s distribution tools. For marketers who need professional hosting solutions and want to maximize the distribution potential of their videos beyond social media, Wave.video provides substantially better capabilities.
Q: Which platform is better for live streaming content?
A: Wave.video is definitively better for live streaming content as it offers dedicated live streaming features that InVideo completely lacks. Wave.video provides specialized tools for multi-streaming across platforms, video recording capabilities, webcam testing, and other live-streaming-specific features. InVideo doesn’t currently offer any live streaming functionality, focusing instead on pre-recorded video creation. For marketers incorporating live streaming into their strategy, Wave.video is the only viable option between these two platforms. This represents a significant advantage for Wave.video among marketers who utilize both pre-recorded and live video content in their marketing mix.
